Get your website to the top of the search engines with these services from the internet marketing company
Successful websites need new visitors and the best place to get them is from the search engines. The process of making this happen is called Search Engine Optimisation (or SEO).
Most businesses can achieve a lot with a relatively small amount of investment of time and/or money and all of our clients are equipped with the knowledge to achieve this through our search engine optimisation training courses. Low cost search engine optimisation is possible. Internet marketing doesn't have to cost a lot.
There two main ways that the search engines can deliver new clients to your business:
Natural listings - these appear on the left side of the search results and your site's position here is determined by the search engine. Its decision is based on how it rates the pages on your website - this is a complex calculation based on the search engine's 'algorithms'. Although getting high positions in the natural listings is generally regarded as being too difficult for non-specialists, most of our clients are trained to do this themselves, many with fantastic results. There are three keys to success here:
As in all marketing, being clear about what you are aiming for is paramount: no web page can be all things to all people so create more pages each one being focussed on a single topic
Remember that the search engines are trying to give the best possible results to their users - so writing clear, useful and relevant text is the foundation of success
There are some 'technical' requirements to ensure that the search engines see your pages in the best possible
Sponsored links or Pay-Per-Click (PPC) - these appear mainly on the right of the search results (although sometimes at the very top of the results above the Natural listings). Although only 20% of search engine users click on these links, when people are in 'buy mode' they are used more often. Although getting a high position in PPC is mainly a function of how much you are prepared to spend compared to everyone else who wants to be top for your particular keyphrases, there are ways of maximising your PPC budget:
Choice of keyphrase can not only affect your costs, it can also have a big impact on the cost per lead: some phrases will generate a greater percentage of leads per 'click' than others
Optimising both your PPC advertisement and the page it links to will have an effect on your costs.
The 'natural' Search Engine Optimisation process
We can help you to carry out all of the tasks that are required to get visitors to your website either by doing them for you or by training you to do them yourself.
The major stages of search engine optimisation are:
Keyword research - choosing the best keyphrases for your business (the phrases your potential clients type into Google when they are looking for your company's products or services) is the starting point of any Search Engine marketing programme. With this service we will help you choose the best words to give you the highest ranking and gain the most traffic - again, as a clients we will train you how to do this yourself if you prefer.
Website optimisation - Once you have chosen your keywords, the next step is to ensure that your website is correctly optimised to gain the maximum ranking when the search engines visit it. All our websites are built with a system that does a lot of this work for you and makes the rest of the task easily achievable by anyone with a basic knowledge of PC.
Link recruitment - If the above two steps do not take you to the to of the search engine rankings, then you will need to undertake a programme of recruiting links to your website. We offer all our clients a FREE link from our site with our Directory of Clients and in some cases, this will sufficient to gain the ranking you require. Our SEO Profiles can also help boost still further. If your chosen keywords turn out to be particularly competitive, then we can undertake a programme of link recruitment to get you to the top. As with all the steps above, you can do a lot of this work yourself which need not take too much time and our training course helps you to achieve this with the minimum effort.
Pay Per Click (PPC)
Although anyone can set up a PPC account with the search engines very quickly, achieving the best results with PPC involves a very similar process to Natural SEO so it is usually best to start with natural optimisation and then build your PPC around that.
the internet marketing company offers two services to help you get the best results from PPC:
PPC setup and ongoing management - for eCommerce and other organisations whose online businesses are dynamic and require constant monitoring, we recommend that we manage your PPC activities on an on-going basis to ensure that your budget is always targeted on the most profitable areas
PPC setup - for companies whose potential clients are less dynamic in their searching habits (usually organisations who do not have eCommerce on their sites), we offer a basic PPC setup service where we will set up the campaign and monitor for two months to ensure that the PPC is operating at the maximum efficiency.
Conversion rate enhancement
Once you have the right number of visitors coming to your website, there are often things that can be done to improve the number of sales or enquiries you get - for example if only 5 out of 100 visitors get in touch or buy something from your, increasing this to 10 out of 100 will double your business.
the internet marketing company can help you improve this aspect of your website.
