The most important tasks involved in having a flourishing website are not in the technology. Our most successful clients understand how to change their website and optimise it for their business. Most often our customers can handle all of the changes themselves. We want you to know how to do Internet marketing, even if we help you do it at times.
A website is not built and ignored, it is a continuous process. When you purchase a website package from the internet marketing company, you will receive a full day of training. Our training classes include the following topics:
Introduction to websites, search engines and Internet marketing
Internet terminology
Search engine marketing
Building and updating your website
How to design and structure your website and its pages
Planning your site
Page layout
Practical Editing
Edit a page - insert image - add a link
Add a new page
Create an online form
Researching your keywords, optimising your site and recruiting links to boost your position on the search engines
Using tools to track your website, such as Google Analytics and SEO Studio
The course is aimed at people with very basic PC skills (familiarity with Microsoft Word and ability to access websites is all that is required).
Delegates will leave with a website that they are able to update themselves and an understanding of how to get the site to the top of Google and other search engines.
