Ecommerce and Internet marketing are having a huge impact on the way we do business in the UK. They can lead to dramatic growth in sales leads, provide access to new markets and improve efficiency and effectiveness.
Internet marketing is the fastest growing form of marketing – growing at a rate of over 41% per annum. Exceeding the spend on direct mail, it currently represents over £2Bn, or nearly 15% of all marketing spend by UK businesses[1] and is set to become the top way for businesses to market themselves within a few years.
Internet marketing vs. conventional methods
The majority of businesses, particularly small businesses, still spend a higher proportion of their marketing budget in conventional areas such as Yellow Pages™ and local press advertising. If you are one of the 1.8 million small businesses in the UK[2], you should consider the use of Internet marketing in your plans.
According to a recent survey carried out by the CBI, most companies regard the Internet as having a substantial or revolutionary effect on their business. Yet over two thirds of them admit to having a lot to learn about how to take advantage of this opportunity. If you fall in this group, call us today for a free consultation so we can de-mystify the opportunities available to you today.
