Business Plan     Decide how you invest in   Internet Marketing  Analysis         -Market         -Customer Needs         -Competitions         -Your Company      Goals         -Sales         -Profit         -Customer Service         -Market Share      Organization         -Staff         -IT         -External resources      Costs   Return on Investment     Marketing Plan     Define tactics e.g. Web      site, eNewsletter, Web     advertising, search   engine placement.   For each tactic state:     - Objectives     - Roles and        responsibilities for       staff and external       resources     - Metrics     - Costs

 

Planning

Business Plan

The foundation of your success with Internet marketing is a business plan. The business plan defines: The market opportunity that Internet marketing offers your company The specific goals for your Internet marketing The organisational changes required to support your Internet marketing The costs of implementing your Internet marketing And finally the potential return on your investment in Internet marketing. the internet marketing company offers support and expertise in all these areas to help make sure your Internet marketing Business Plan offers good return on investment, but is also achievable.   Marketing Plan Once the business plan has been completed, the next step is to define the specific tactical Internet marketing activities that will be carried out. The marketing plan defines the following for each Internet marketing activity: Objectives Roles and responsibilities for implementing the activity The way you will measure the success of the activity And finally, the expected costs. the internet marketing company  can write the plan with you and then supervise its implementation. This makes sure that the Internet marketing activities are regularly carried out and that their effects are proerly analysed and reported back to management.