In a Nutshell Implementation     Advertising     (printed and internet)     Direct Mail     (printed and email)     Newsletters     (printed and email)     Tele-sales

Implementation

Implementing Your Marketing Strategy

Literature Although the trend is towards communication through web sites and other electronic media, printed media remain the easiest way for people to absorb information. Companies therefore need to ensure that their messages, particularly those which are more complicated, are available in both printed form to be handed out or posted, as well as Adobe Acrobat (.pdf) format which can be downloaded from the Internet. the internet marketing company will help you to choose the most effective form of literature to meet your goals and the needs of your customers Advertising Advertising remains the most powerful tool of marketing. It is also the most expensive. As with other Internet incarnations of marketing tools, Internet advertising is far more cost-effective and measurable than conventional print advertising. the internet marketing company will help you to choose the best advertising platform for your business goals. Direct Mail Direct mail forms another mainstay of traditional marketing. Although it still has a place in the marketing mix, it is normally not affordable for smaller organisations. With the advent of email, the cost element of sending out direct email is all but eliminated – you no longer need to pay for printing and postage which is the major part of the cost. However, thanks to repeated abuse, junk email or SPAM has become the bane of most people’s lives. This, combined with new legislation which makes it illegal to send unsolicited emails, means using email for marketing requires careful planning to ensure that it is effective. the internet marketing company will help you to navigate the pitfalls around effective use of email marketing to help you use this powerful tool to your best advantage. This includes helping you to: Build a list of opted-in email addresses Creating an effective email program Maximise the response rates to your email Minimise the opt-out rate resulting from email. Newsletters Newsletters can be the most effective means for a company to: Turn prospective customers into customers Retain customers Sell more to existing customers. As with other forms of Internet marketing, eNewsletters represent a far more cost effective alternative to the traditional printed newsletters. the internet marketing company will help you to plan and design your newsletter so you can decide the best option for issues such as: Frequency – Weekly? Monthly? Length – 1-page or more? Content – Informational? Sales? Technical? Telemarketing and Telesales Sales people are usually your most expensive resource so it is important to making sure that as much pre-qualification is done before a sales call takes place. This applies equally to sales leads generated from your Internet marketing. the internet marketing companyoffers telemarketing and telesales resources to help qualify leads generated by your marketing.