Internet Marketing Tips - KeyWord Research - SEO Studio - Google Analytics

Internet Marketing Tips & Resources 

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Internet Marketing Resources

There are many free resources available to you to help you carry out Internet  Marketing for your business. We have collated a few of them for you below. If you would like to know more about how to use these free tools, then contact the internet marketing company on 01353 880362 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Keyphrase Research

This is an excellent tool to help you decide which are the best KeyWords to optimise for on different pages of your web site. Your decision will be based partly upon how competitive the KeyWords are. The tool below will help you to find out:

  • The total number of competitive pages for your KeyWords
  • The approximate number of pages that have been optimised for your KeyWords

If the number of 'Optimised Competition' pages us under about 10, there is a good chance that a well-optimised site with a few basic links coming into it from relevent sites will get a high position on Google... no guarantees, but it is a promising sign!





Keyword density tool

The keyword density should be in the range 4%-5% and the tool below allows you to measure this for a page on your website:

 

Enter URL-1:
Enter URL-2:
Enter Keyword or Keyphrase:
Case Sensitive:

Now use the Google KeyWord Tool to find out how many times people search for your chosen KeyWords every month. This can be found at www.google.com.

The results of your research using both tools will give you a good indication of which KeyWords you would be best advised to optimise for.

SEO Studio

Find out where your website ranks on the search engines

This tool allows you to track the position of your website on your chosen search engines for all of your chosen keyphrases at the click of a button. It also helps with many other aspects of optimising your website. It is created by Trendmx Software (www.trendmx.com) and is well worth the time it will take to download and learn to use it.

Search Engine Optimization Software Trendmetrix Software is a search engine optimization company offering professional search engine optimization software tools and services to improve your search engine rankings.

Google Analytics

Everything you need to know about your website's visitors.

Another free tool from Google which gives you masses of detailed information about activity on your site. You need a Google account and can sign up here www.google.com/analytics.

Serif PhotoPlus 6

Free photo editor

This program gives you all you need to re-size your photos for your website - download it free here http://www.serif.com/free-photo-editing-software/php-se.asp

PureText

Remove hidden formatting codes from your text

If you copy text from Word or one of your other websites, you often bring hidden unwanted formatting text into your website which will mess up the formatting of your page. PureText is a free tool that cleans all formatting text from whatever you copy so the text you paste is always clean.

Download this free from  http://www.stevemiller.net/puretext